There’s a War on Masculinity.
And Maximus is Here to Save It.

The Decline In Masculinity

Masculinity is in decline. There has been a significant generational decline in testosterone, sperm counts, and strength.1 Research suggests that you have 65% less testosterone and 50% less sperm than a man of your age had just 50 years ago.2,3

For the first time in American history, the majority of young men (age 18-29) no longer rate themselves as highly masculine, while 82% of their fathers (age 65+) still do.4 You are literally not the man your father and grandfather were.

Patients Reporting Normal Function (%)
Who is to blame for the decline of the American man?

The enemies of masculinity are a confluence of five forces which we refer to as ‘Deep Soy,’ to humorously label what is seriously diabolical. So let us call out our enemies here and now:

Big FoodBig PlasticBIG TELEMEDBIG MEDIABIG Woke
BIG FOOD
BIG PLASTIC
BIG TELEMED
BIG MEDIA
BIG WOKE
BIG FOOD

70% of adult Americans are now overweight or obese, and 88% have at least one metabolic dysfunciton (e.g. high blood sugar, blood pressure, etc.).5 These figures have literally blown up in the last few decades, due to the fact that 58% of calories in the American diet now come from ultra-processed food, which are simply designer drugs in food form that pack a 1-2 punch to your health.6,7

1) Big Food are corporate drug dealers who manufacture ‘frankenfoods’ high in added sugars and refined carbohydrates that drive insulin resistance and fat storage.8 The resulting excess belly fat means you have more aromatase enzyme, which converts your precious testosterone into estrogen, meaning that it literally shifts your hormonal balance from masculine to feminine.

2) American diets have replaced stable, animal-based fats (e.g. lard, tallow, & ghee) used in traditional cuisines, with cheap, unstable, and refined seed oils such as soybean oil, which are neurotoxic and promote inflammation that damages your body and brain.9

BIG FOOD

70% of adult Americans are now overweight or obese, and 88% have at least one metabolic dysfunciton (e.g. high blood sugar, blood pressure, etc.).5 These figures have literally blown up in the last few decades, due to the fact that 58% of calories in the American diet now come from ultra-processed food, which are simply designer drugs in food form that pack a 1-2 punch to your health.6,7

1) Big Food are corporate drug dealers who manufacture ‘frankenfoods’ high in added sugars and refined carbohydrates that drive insulin resistance and fat storage.8 The resulting excess belly fat means you have more aromatase enzyme, which converts your precious testosterone into estrogen, meaning that it literally shifts your hormonal balance from masculine to feminine.

2) American diets have replaced stable, animal-based fats (e.g. lard, tallow, & ghee) used in traditional cuisines, with cheap, unstable, and refined seed oils such as soybean oil, which are neurotoxic and promote inflammation that damages your body and brain.9

BIG PLASTIC

Even after controlling for obesity, testosterone and sperm count are still going down. That’s because we are being poisoned not just with junk food and oils, but literally junk in the form of microplastics and endocrine disrupting chemicals such as BPA & Phthalates.10 These ‘everywhere chemicals’ are in plastic bottles and aluminum cans (don’t be fooled by ‘BPA-free’, they’ve just replaced it with BPS), personal care products, non-stick cookware, waterproof clothing, fire-retardant fabrics, and even the receipts you touch which rapidly absorb through your skin.

These chemicals are often ‘ xenoestrogens’, estrogen-mimicking compounds which bind to the estrogen receptor and feminize men.11 This environmental pollution is so pernicious it's even affecting newborn boys, who are literally born less physiologically male, and even man’s best friend (dogs), who are also seeing a decline in sperm count.

BIG TELEMED

Online telemedicine clinics that focus on primarily selling controlled or addictive substances operate quasi-legally and do not tell you the truth: TRT is a treatment of last resort, because injecting “ testosterone is a contraceptive and should not be used in men who desire fertility.”12 Most men want to avoid their testicles shrinking and becoming dependent on external testosterone, since it suppresses your own natural production. Ironically, TRT makes you less of a man, since you become hooked on a drug and lose your virility in the process.

BIG MEDIA

Traditional newspapers and magazines have been outcompeted by clickbait digital media, and so they have caved into following suit to become digital dopamine dealers. Dr. Cam popularized dopamine fasting around the world in order to combat the rise of behavioral addictions (to the internet, social media, gaming, pornography, gambling, shopping, sensation seeking, etc.).13 He called out media outlets like the NYT (which we call the ‘New Soy Times’), explaining the truth behind Why the Media Lies to You: they make up sensational headlines and stories in order to promote more clicks and profit off of your outrage, which is exactly why we need to ‘fast’ from their digital junk.14

BIG WOKE

Post-modernist philosophy, a cancerous outgrowth of Marxism/Leninism, has rebranded itself in the modern era as the 'woke'/social justice movement. Under the guise of diversity, inclusion, & equity, they advocate for active discrimination against men and majority groups, and call anyone who opposes their views as being a sexist, racist, or transphobe, attempting to ‘cancel’ men if they say the wrong pronoun. We consider cancel culture a hate crime akin to cyberbullying, and support intellectual freedom (as long as it's rooted in respect) and redemption (the right to make an honest living). The best way of achieving fairness is through meritocracy, not discrimination.

How We’re Restoring Masculinity:

To fight the five forces of ‘Deep Soy,’ Maximus has a radical vision, mission, & strategy to make masculinity great again.15

Vision:Transcend Your Genetics & Environment.
Testosterone is destiny. If you weren’t lucky enough to have the right dad and be born with the right genes, you didn’t get to be the cool kid, popular jock, or ‘Big Man on Campus.’ And if you were unlucky enough to be born in the era of Deep Soy, then your testosterone and sperm is half of your grandfather’s.
But for the first time in human history, a man can transcend his genetic & environmental potential through pharmacology & psychology. Maximus lets you take your destiny into your own hands, and achieve your masculine potential.
Transcend Your Genetics & Environment.
Build Healthy, Masculine Men.
Mission:Build Healthy, Masculine Men.
Traditional masculinity is declining. Maximus provides safe and effective health and hormone optimization to build better men in mind and body. Optimizing your testosterone is just the ‘gateway drug’ into a more robust and resplendent masculinity.
If you double your testosterone while being a douchebag you haven’t made the world a better place. Maximus helps you channel your newfound energy, strength, and confidence into being a better man, brother, husband, professional, community member, and citizen.
Strategy:Deliver Cutting-Edge Science.
Medical innovation is stifled. Big Pharma is slow to bring innovations to market and refuses to pay for anyone who is not very ill. We bring cutting-edge research & development out of clinical trials and into your home by cutting out the middleman, and leveraging doctors who can prescribe medications per their judgment.
We continually collect data and use it to innovate on our products and outcomes, which are 10x better than anything else on the market. Maximus brings concierge medicine to the masses.
Deliver Cutting-Edge Science.
References:

  1. Howe, N. You’re Not the Man Your Father Was. October 2, 2017. Accessed November 10, 2021. https://www.forbes.com/sites/neilhowe/2017/10/02/youre-not-the-man-your-father-was/
  2. Travison TG, Araujo AB, O'Donnell AB, Kupelian V, McKinlay JB. A population-level decline in serum testosterone levels in American men. J Clin Endocrinol Metab. 2007;92(1):196-202.
  3. Levine H, Jørgensen N, Martino-Andrade A, et al. Temporal trends in sperm count: a systematic review and meta-regression analysis. Hum Reprod Update. 2017;23(6):646-59.
  4. Moore P. The decline of the Manly Man. May 23, 2016. Accessed November 10, 2021. https://today.yougov.com/topics/lifestyle/articles-reports/2016/05/23/decline-manly-man
  5. Araújo J, Cai J, Stevens J. Prevalence of Optimal Metabolic Health in American Adults: National Health and Nutrition Examination Survey 2009-2016. Metab Syndr Relat Disord. 2019;17(1):46-52.
  6. Martínez Steele E, Baraldi LG, Louzada ML, Moubarac JC, Mozaffarian D, Monteiro CA. Ultra-processed foods and added sugars in the US diet: evidence from a nationally representative cross-sectional study. BMJ Open. 2016;6(3):e009892.

  7. Sepah, SC. The Cure for Obesity and Diabetes is Processed Food (Part 1): When the Poison is the Antidote. September 21, 2017. Accessed Nov 10, 2021. https://medium.com/goactualize/the-cure-for-obesity-is-processed-food-a-radical-paradox-part-1-e8fffb4198f7

  8. Moss, M. The Extraordinary Science of Addictive Junk Food. February 20, 2013. Accessed November 10, 2021. https://www.nytimes.com/2013/02/24/magazine/the-extraordinary-science-of-junk-food.html
  9. Bernstein, J. America’s most widely consumed oil causes genetic changes in the brain. January 17, 2020. Accessed November 10, 2021. https://news.ucr.edu/articles/2020/01/17/americas-most-widely-consumed-oil-causes-genetic-changes-brain
  10. Sumner RN, Tomlinson M, Craigon J, England GCW, Lea RG. Independent and combined effects of diethylhexyl phthalate and polychlorinated biphenyl 153 on sperm quality in the human and dog. Sci Rep. 2019;9(1):3409.
  11. Paterni I, Granchi C, Minutolo F. Risks and benefits related to alimentary exposure to xenoestrogens. Crit Rev Food Sci Nutr. 2017;57(16):3384-404.
  12. Patel AS, Leong JY, Ramos L, Ramasamy R. Testosterone Is a Contraceptive and Should Not Be Used in Men Who Desire Fertility. World J Mens Health. 2019;37(1):45-54.
  13. Sepah, SC. The Definitive Guide to Dopamine Fasting 2.0: The Hot Silicon Valley Trend. October 28, 2019. Accessed November 10, 2021. https://medium.com/swlh/dopamine-fasting-2-0-the-hot-silicon-valley-trend-7c4dc3ba2213
  14. Sepah, SC. The Definitive Guide to Dopamine Fasting 2.0: The Hot Silicon Valley Trend. November 7, 2019. Accessed November 10, 2021. https://medium.com/swlh/dopamine-fasting-2-0-the-hot-silicon-valley-trend-7c4dc3ba2213
  15. Bardin, N. Who needs a Mission or Strategy when you can iterate quickly? June 24, 2021. Accessed November 10, 2021. https://www.linkedin.com/pulse/who-needs-mission-strategy-when-you-can-iterate-quickly-noam-bardin/