Reward Values : (Not Assholes)
Dr. Cam’s viral article, Your Company Culture Is Who You Hire, Fire, & Promote articulates the sad reality that most companies never practice their stated values, because they are never reinforced (watch his 1-hour talk). Uniquely at Maximus, 50% of your review is based on values-congruent behaviors, not just your work performance. As a result, you will not only work with A+ competent performers, but avoid dark triad colleagues because we actually practice Stanford Professor Bob Sutton’s “no asshole rule.”
Real Science: (Not Snake Oil)
Unlike other consumer companies who rebrand generic medications you can get anywhere, or sell snake oil products that only move the needle 10%, we only sell products that are 10X better than existing solutions (e.g. 100%/2X increase in free T) and produce clinically meaningful results. We bring you the very best, regardless of cost, because your health is worth every penny. Maximus always promotes scientific solutions based on real science.
Mission-Focused : (Not Woke)
We are unapologetically pro-masculinity. We popularized the #TONICmasculinity to show that masculinity is not toxic, the lack of masculinity is, and that mature masculinity (and femininity) are healing forces in society. Thus, we are a mission-focused company that is laser-focused on men’s health, not every social cause. We promote natural diversity, based on meritocracy, and are inclusive of contrarians and unpopular opinions instead of cancel culture. We provide true psychological safety: “moderate risk-taking, speaking your mind, creativity, and sticking your neck out without fear of having it cut off.” Maximus is based, not woke.
Work Hard But Healthy : (Not 9-5)
No great company was built working 9-5, so if you’re looking to ‘rest and vest,’ go work for a slow & boring BigCo. We take inspiration from Alibaba’s Jack Ma, who famously pitched his founding team that they must dare to work hard to compete with Silicon Valley and IPO in a few years. At the same time, we are a health care company that practices performance optimization, so we practice what we preach. Thus, we manage energy, not time to maximize productivity, which requires prioritizing health.
Build A Movement: (Not Just a Company)
We will be a $5 billion company 5 years after launch. But if that’s all we do, we’ve failed men. We aspire to build a movement, not just a company of helping a million men be better in mind & body. That’s why we give away all of our content for free, and even allow folks to freely benefit from our online community, which is subsidized by our sales. Our larger mission is not just to double testosterone levels back to previous levels, but to guide men to channel that energy positively, pro-socially, productively to be better brothers, husbands, fathers, & citizens.
Take Work Seriously: (Not Ourselves)!
We strive to take work seriously, but not ourselves. Humor and quirkiness foster perspective and resilience, and just make us more fun and enjoyable to work with. Our CEO used to ride around his first company on a 3-wheel skateboard because it was genuinely fun and made him more approachable vs. being the "doctor/professor.” Unfortunately, HR put a stop to that, and he decided to never want to work someplace that got that serious again. Maximus prioritizes radical responsibility to allow freedom to be yourself.